Equitas America is founded on the concept of membership. Each representative is an Associate Member of the limited liability company which is the broker/dealer. Each Associate Member contributes revenue to the company through commission sharing. Equitas uses the commissions shared by Associate Members to meet its expenses and to add capital strength to the broker/dealer. The Associate Member's profit is then distributed to two profit sharing pools. Owners of the Equitas Patronage Partnership receive a large proportion of the profit as repayment of a return on capital contributed. Any remaining profit is distributed to Associate Members (our Representatives).

This process of patronage, or rewarding each producer according to their production, has its roots in the farm and grain cooperatives of the American Midwest. Implicit in this patronage concept is the responsibility to keep shared expenses low, and yet to provide better support, price and service to you as a group, than you could get as an individual. In pursuit of new technology for our Members use, we have been guided by these precepts.


Equitas will maintain a central information file including your client�s crucial account information and investment information as well as name, address and phone number. This information database is maintained for all clients who conduct mutual fund, general securities, and insurance or partnership transactions.

Members using a clearing firm for mutual fund and general securities investing and trading have enhanced functions available through an internet connection. Clearing firm functions include:




In case you are a representative who is less worried about the newest technology and more worried about talking to a person, we also conduct all securities, mutual fund and insurance business over the phone or fax machine.

Our fax order entry system will accept mutual fund orders for either a "check and application" purchase or a mutual fund wire order as will all our traders. General Securities and mutual fund fax order tickets are provided for your use in our procedure manual. Monthly statements from the clearing firms are bulk shipped to you and mutual fund statements are mailed directly to you. Your business may be mailed to us for transmission to the mutual fund or clearing firm or insurance company or you may mail it direct, in most cases.